In such a digital age, where the number of people who spend most of their time interacting through mobile devices such as smartphones or tablets is increasing, mobile applications play an important role in the world of businesses to promote interconnectivity and improve the experience in the acquisition of products and services. According to statistics, revenues through apps reach up to a mighty sum of 76 billion dollars, so in short, mobile apps have generated a positive impact on business.
Now, one of the reasons why people spend much of their time using mobile applications is because they simplify many daily tasks such as shopping, communication, and entertainment. It is even confirmed that users show a preference for the use of applications instead of web pages when carrying out daily actions, such as consulting social networks or making bank transactions.
In this sense, the implementation of mobile applications is a powerful strategy to move toward business growth and good brand positioning. Here are the ways mobile apps are changing business:
Mobile applications increase business profitability
One of the wonderful features of mobile applications is their versatility when it comes to generating revenue and optimising purchases. With a mobile app, you can earn revenue through advertising, regular or one-time subscription, premium services, and downloads. In addition, the user can be offered different digital methods to make the purchase quickly, safely, and easily. This encourages the return of customers and a good flow of sales.
Mobile applications allow for better interaction with customers
Thanks to technological advances and the implementation of mobile applications, it is becoming easier for all members of a company to be connected and know, almost minute by minute, the status of each one of their tasks. Customers are also increasingly benefiting from mobile applications by minimizing their shopping time by having access to their contact information with a single click and by receiving notifications about offers, events, and special launches, among others.
Mobile applications offer a better customer service system
By creating a mobile application, businesses can optimize customer service systems by integrating certain artificial intelligence technological tools, such as chatbots, through which they can offer immediate and personalized responses. Additionally, by integrating chatbots in your mobile application you can stay in touch with your customers even when your business is closed and provide them with answers at all times as well as updated information about your product offers and innovations. Remember that immediate attention contributes to reducing the rate of abandonment by customers since serving them quickly and efficiently prevents them from going to buy from the competition, therein lies the great potential of mobile applications for business.
Mobile applications are trending
Any company that wants to stay ahead must try to meet the ever-changing demands of consumers and keep up to date with current trends. Therefore, in a world where the user demands immediacy, simplification, and hyperconnectivity, mobile applications can meet the needs of today’s customers in any market niche.
Mobile applications allow businesses to obtain a greater knowledge of users
Mobile applications allow businesses to obtain a large amount of updated data about the behavior and characteristics of users through different profiles. By applying Big Data techniques, it is possible to obtain very valuable information, which reveals consumption patterns, product approval or disapproval trends, correlations between characteristics such as age or gender, and the use of specific services, among many others. With this information, you can improve products and services, assess their quality, as well as make decisions about the direction of the company with greater precision.
Mobile applications allow businesses to gain a competitive advantage
Faced with the fierce competition that exists in digital media, businesses that dare to experiment with new technologies end up taking the lead in the market, managing to obtain a differential advantage compared to companies with traditional models and positioning themselves in the minds of a new generation of consumers, the millennials. Keep in mind that by making friendly, efficient, and secure technological tools available to your customers, you will undoubtedly gain a competitive advantage in your market sector.
Mobile applications increase brand recognition
Another extraordinary characteristic of mobile applications is that they contribute significantly to the recognition of the brand by users since they get the impression that the product or service is tailor-made for them, thus promoting identification with the brand and therefore, increasing the probability that the customer will return to make a purchase, significantly reducing customer acquisition costs.
In addition, mobile applications allow businesses to offer more humanised products or services and take the user by the hand throughout the purchase process, facilitating and speeding up transactions, improving the experience with users, and guaranteeing that each time the customer wishes to purchase a product or service related to what you offer, the first thing that will come to mind will be those of your brand, and in the best of cases, you will recommend them to family and friends.
In short, the rise of mobile applications is changing how consumers live and manage their businesses, greatly facilitating each of the operations inherent to the purchase of the product or service of interest. This is why it should be noted that the development of a mobile application must be carried out ensuring that it is easy to use, that it has exquisite features, and provides all the facilities that its target audience demands. Also remember that, although for many the development of a mobile application may seem like an arduous task, neglecting these incredible digital technologies can mean rejecting the opportunity to make your business grow exponentially and in the worst case, generate a decrease in your income compared to competition.