By 2023, Mobile Apps are projected to generate over $935 billion in revenue through paid downloads and in-app advertising (iResearch, 2019). While the key eCommerce indicator for a while has been how many sales are made online, the reality is that it is not that simple. As seen in the graphic below, omni-channel activity occupies …
Continue reading “13 Ways Mobile Apps can Benefit Your Business”
In a bid to curb unemployment, many people have indulged in the taxi business as it is a good source of income for many families. The South African taxi market can broadly be divided into two groups: eHailing taxis for adhoc on demand transport, and minibus taxis for daily commuting. eHailing taxis When it comes …
The Digital Last Mile According to Wikipedia, the ‘last mile’ may refer to: In Telecommunications: the final leg of the telecommunications networks that deliver services to retail end-users, often completed with copper in the ground. In Transportation: the final leg of the movement of goods (or people) from a transportation hub to a final destination. …
Digital Transformation and different website requirements Digital Transformation is affecting all aspects of society today and often involves online activity on some form of a website. The complexity of websites can vary significantly depending on different website requirements. Not only that, businesses are all also at different stages of development to a Digital Business. Digital …
Continue reading “Digital transformation and different website requirements”
Promoting a business online is one of the biggest challenges entrepreneurs face today. While it’s true, there are many tools that over time have become excellent promotional resources to use in e-commerce, such as social networks, however, these tools need to be complemented with other marketing strategies to increase visibility and ultimately traffic to the …
Continue reading “Why You Should Use Google AdWords in Your Business”
In such a digital age, where the number of people who spend most of their time interacting through mobile devices such as smartphones or tablets is increasing, mobile applications play an important role in the world of businesses to promote interconnectivity and improve the experience in the acquisition of products and services. According to statistics, …
The economic crisis produced by COVID-19 has significantly fastened the shift to the digital world and has shaken up the business landscape; nowadays there are around 120 million online customers and this figure is expected to increase to more than 200 million online customers by 2025. Post-Covid, Many B2B (Business to Business) and B2C (Business …
Continue reading “How to Increase Sales Conversions for your Online Shop”
Do you know that 64% of organic traffic comes from search? Only 10% comes from social media. You have to master search engines in order to successfully create a digital marketing strategy. In case you don’t know, SEO or Search Engine Optimization is a set of techniques and tools that are used to optimize both …
Currently, the digital age is an important part of our lives, and if you are one of those who have a business or want to start one in particular, you will need a good marketing strategy so that the sales of your products or services grow exponentially, especially in the times we are living in …
Continue reading “The Importance of Social Media as part of a Marketing Strategy”
Over time, the development and use of devices has increased to an incredible and previously unimaginable extent. This opened the doors to a new digital world, which has been important not only to improve communication between people around the world, but it has also helped create a new vision for marketing. For those people who …
