Medical Tourism in South Africa South Africa attracts about a million patients every year who seek medical tourism, with Cape Town the leading medical destination for travellers on the African continent. People around the world visit South Africa to get affordable treatments with a variety of other attractions. South Africa is one of the most …
Category Archives: Digital Marketing
Digital Marketing for Legal Practices
How to grow legal practices with digital marketing The pandemic has accelerated the digitisation of many industries, including the law profession. Many law practices have taken advantage of digital marketing for legal practices to grow their practices. The size of the legal industry in South Africa The legal industry in South Africa is growing. According …
Digital Marketing for Doctors
Do you want to GROW your medical practice? Take control today with digital marketing for doctors. WHAT IS YOUR GROWTH STRATEGY – DO YOU:? HAVE A WALK-IN, WORD-OF-MOUTH ONLY PRACTICE, CONFINED TO LOCAL CLIENTS where you wait for business (just 53% of practices have a Facebook page), According to Google Analytics, up to 44% of …
International Digital Marketing
Is your digital marketing presence geared to reach an international audience? So, you have a website, people can find you online. But are you reaching your international target audience using international digital marketing? Or, are you just hanging out your shingle and hoping for the best? Is your digital presence optimized to reach your international …
Search Intent and the Sales Funnel
Search Intent With its Hummingbird upgrade in 2013 Google started to recognize search intent, and not only respond to searched keywords (also read Internet Marketing). Since then Google has identified 4 categories of such search intent: Informational, Navigational Commercial and Transactional. So how does this benefit the online marketer? The following table explains, gives examples …
WHY HIRE A DIGITAL MARKETING AGENCY?
To answer this question it is important to first understand the importance of digital marketing, what a digital marketing agency does and what benefits and outcomes to expect. Why digital marketing? Digitization is increasing in every part of the world and just the last 12 months has seen a massive jump in digital change. Customers …
Search Engine Optimization
What is SEO and why does it matter? When it comes to Search Engine Optimization, discovering the perfect keywords is a major route to success. Keywords are utilized by people and potential customers when they locate your site. Traffic is attracted to a site through keywords which introduce important information about customers to site owners. …
Internet Marketing
Internet marketing, search engines, spiders, google updates, SEO. What are they? Why do they matter? The Internet The internet (Web) started off as just a network of interconnected of pages which you could only reach by searching for it directly, or via links. Since then the Web had grown too large to use such a …
Construction Mobile Apps save Time and Money
How Construction Mobile Apps empower the BIM Deloitte 2022 Construction Industry Outlook The Deloitte 2022 Construction Industry Outlook reports that the recession impacted many construction companies who experienced workforce shortages; the rising cost of materials and equipment and supply chain disruptions put pressure on the industry’s margins. South African construction companies are experiencing many of …
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13 Ways Mobile Apps can Benefit Your Business
By 2023, Mobile Apps are projected to generate over $935 billion in revenue through paid downloads and in-app advertising (iResearch, 2019). While the key eCommerce indicator for a while has been how many sales are made online, the reality is that it is not that simple. As seen in the graphic below, omni-channel activity occupies …
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